★★★★★
We went from 3 hours of district research per rep to under 5 minutes. Our SDRs doubled their outreach volume the first month and we hit our Q1 number early.
ScoutRadar.ai
Reach Every K-12 Decision-Maker. Instantly.
Stop navigating confusing district websites for a single email. Upload your school district list, choose target roles — Superintendent, IT Director, CFO — and get verified contacts in minutes, not days.
No credit card required · 5 free trial credits · Covers all 50 states
The problem
Selling to K-12 is harder than it should be
There are 13,500+ school districts in the US. Finding the right contact at each one is a full-time job — one your reps shouldn't be doing.
Hours lost navigating district sites
Every district website is different. Finding the Superintendent's email means clicking through confusing staff directories, PDF rosters, and dead links.
Staff turnover kills your lists
K-12 leadership turns over every summer. The superintendent you emailed in June may be retired by August. Stale lists mean bounces, bad data, and missed opportunities.
Wrong title, wrong decision-maker
EdTech buying involves 3–5 people: the Superintendent, the IT Director, the Curriculum Director, and the CFO. Generic lists give you whoever they have — not the people who sign the PO.
Budget windows close fast
K-12 budgets are set in spring and spent by June. If you're not in front of the right person before the window opens, you're waiting another 12 months.
There's a smarter way to reach K-12. ScoutRadar.ai.
Who you need to reach
The roles that close K-12 deals
EdTech purchasing involves multiple stakeholders. ScoutRadar.ai finds all of them — so you can multi-thread every account from the first touch.
Superintendent
Strategic vision, final budget authority
Asst. Superintendent
Day-to-day champion, internal advocate
Director of Technology
IT infrastructure, implementation lead
Director of Curriculum
Instructional fit, teacher adoption
Director of Special Ed
IDEA compliance, accessibility requirements
CFO / Business Mgr
Budget approval, purchasing process
Dir. of Purchasing
Vendor approval, contract routing
Principal
School-level influencer, ground-floor buy-in
Need a custom role? Define any title with keywords — the AI agent finds exact matches.
The plan
Three steps from district list to closed deal
No technical setup. No scraping scripts. Just upload your districts, configure once, and export.
1
Upload your district list
Drop in a CSV of school district names, or pull directly from built-in state directory integrations. Cover an entire state in one upload — no template required.
2
Pick your K-12 target roles
Choose Superintendent, IT Director, CFO, Curriculum Director, or any custom role. The AI agent searches each district's official site and extracts the exact people you need.
3
Push verified contacts to your CRM
Download a verified CSV or push directly to HubSpot or Salesforce. Every contact includes email, phone, title, and a confidence score — ready to sequence.
What you get
Built for EdTech sales teams that can't afford to miss a budget cycle
Every feature is designed for the realities of selling to K-12 — high turnover, fragmented data, tight windows.
AI-Powered District Extraction
The agent crawls each district's official website, staff directories, and state education department records — using AI to surface the exact titles you're targeting, not just whoever appears first on a web page.
Role-Based Targeting
Define priority roles with keywords. The agent matches contacts to titles like "Superintendent", "Director of Technology", or "Director of Special Education" — so you're always talking to the person who can say yes.
Freshness Re-Crawl
K-12 staff turns over every summer. Freshness re-crawl automatically re-checks district contacts before each budget season — so your list reflects who's actually in the seat right now, not who was there last year.
Email Verification
ZeroBounce integration validates every address before it reaches your CRM. Protect your sender score. Stop bouncing into district spam filters. Start landing in inboxes and getting replies.
CRM-Ready Sync
One-click push to HubSpot or Salesforce with duplicate detection. Or export to CSV for any tool. Your pipeline stays clean — no importing the same Superintendent twice across your SDR team.
State Directory Integration
Pull complete district lists directly from state education department directories for Illinois, California, Texas, and more. Cover every LEA in a state without building a list from scratch.
From the field
EdTech teams that stopped researching and started closing
★★★★★
The freshness re-crawl is a game changer. We run it every July and our bounce rate drops to near zero heading into back-to-school outreach. No more returned emails to retired superintendents.
★★★★★
We used to spend the first two months of every fiscal year building lists. Now we pull a state directory, run it overnight, and have contacts for every IT Director in the state by morning. It's completely changed how we open new territories.
Pricing
Scale your K-12 prospecting. Pay only for districts processed.
Every plan includes verified contacts, role targeting, and CSV export. Start free, upgrade as you expand into new states. Cancel anytime.
Free
Free
- ✓ 5 credits/month
- ✓ 1 team member
- ✓ Role-based targeting
- ✓ CSV export
- ✗ CRM sync
- ✗ REST API
- ✗ Freshness re-crawl
Intrigued
$25/mo
- ✓ 25 credits/month
- ✓ 1 team member
- ✓ Role-based targeting
- ✓ CSV export
- ✗ CRM sync
- ✗ REST API
- ✗ Freshness re-crawl
Starter
$79/mo
- ✓ 100 credits/month
- ✓ 1 team member
- ✓ Role-based targeting
- ✓ CSV export
- ✗ CRM sync
- ✗ REST API
- ✗ Freshness re-crawl
Growth
$199/mo
- ✓ 300 credits/month
- ✓ 5 team members
- ✓ Role-based targeting
- ✓ CSV export
- ✗ CRM sync
- ✗ REST API
- ✗ Freshness re-crawl
Pro
$449/mo
- ✓ 800 credits/month
- ✓ 15 team members
- ✓ Role-based targeting
- ✓ CSV export
- ✓ HubSpot & Salesforce sync
- ✓ REST API access
- ✓ Contact freshness re-crawl
- ✓ White-label branding
Enterprise
Contact Sales
- ✓ Unlimited credits/month
- ✓ Unlimited team members
- ✓ Role-based targeting
- ✓ CSV export
- ✓ HubSpot & Salesforce sync
- ✓ REST API access
- ✓ Contact freshness re-crawl
- ✓ White-label branding
Contact Sales
Prospecting an entire state? Talk to us about Enterprise. All plans include a 7-day free trial. No credit card required for the Free plan.
Questions
K-12 EdTech sales questions, answered
Does ScoutRadar.ai cover all 50 states?
Yes. ScoutRadar.ai covers K-12 school districts across all 50 US states,
including all 13,500+ local educational agencies (LEAs). It sources contacts
from official district websites, state education department directories, and
public staff rosters. Built-in state directory integrations are available
for Illinois (ISBE), California (CDE), and Texas (TEA), with more states being added.
How does it handle K-12 staff turnover?
K-12 leadership turns over significantly every summer. ScoutRadar.ai crawls
live district websites — not static databases — so the contacts you get reflect
who's actually in the role right now. Pro plans include freshness re-crawl:
run it every July before back-to-school season, and your contact list will
reflect the new school year's staff.
Which K-12 roles can I target?
You can target any role: Superintendent, Assistant Superintendent, Director of Technology,
Director of Curriculum & Instruction, Director of Special Education, CFO / Business Manager,
Director of Purchasing, Principal, and more. You can also define fully custom roles
using keywords — the agent finds people whose titles match your criteria.
What is a credit and how does billing work?
One credit is consumed per school district processed by the agent. Credits reset
monthly at the start of your billing cycle. You can also purchase credit packs
that never expire — ideal for large state-wide campaigns timed to budget season.
Cached results from previous runs don't consume additional credits.
Can I push contacts directly to HubSpot or Salesforce?
Yes. Pro and Enterprise plans include one-click push to HubSpot and Salesforce
with duplicate detection. All plans can export to CSV, which imports into any CRM.
Enterprise plans include REST API access for custom enrichment pipelines.
Is there a free plan? Do I need a credit card?
The Free plan includes 5 trial credits at no cost — no credit card required.
That's enough to prospect 500 school districts and fully evaluate the platform
before committing to a paid plan.
The K-12 budget window
doesn't wait.
Districts make purchasing decisions in spring. Your competitors are already in front of the right superintendents. Get verified contacts for every district on your list — before the window closes.